What You Get When You List With Fred

• A pricing strategy built to win (not guess)

• Prep guidance that pays off. Improvements that matter, and what to skip

• High-impact marketing designed to attract qualified buyers

• Strong negotiation focused on net proceeds and clean terms

• Concierge-level communication so you always know what’s happening

~ MBA-trained, negotiation-focused, and local to Toronto, with a process designed to protect your time, your privacy, and your bottom line. ~

The Market Rewards Strategy... Not Hope

Selling isn’t just putting a sign on the lawn. The best results usually come from three things: the right price, the right presentation, and the right exposure, all executed with precision. My role is to lead that strategy end-to-end, so your sale feels organized, calm, and profitable.

Let’s map out your best path to market.

My 5-Step Selling System

Pricing & Positioning

Step 1

We review local sales, current competition, and buyer demand to build a pricing plan that attracts serious buyers, and protects your leverage.

Prep Plan (Only What Moves the Needle)

Step 2

You’ll get a clear checklist: what to repair, what to refresh, what to stage, and what to leave alone, so you don’t waste money.

Presentation That Photographs Beautifully

Step 3

Professional visuals and a cohesive presentation create emotional pull online, where most buyers decide whether to book a showing.

Marketing That Reaches the Right Buyers

Step 4

A multi-channel launch that typically includes: online exposure, targeted outreach, and strategic showing plans designed to create urgency.

Negotiation & Closing Strategy

Step 5

Offers are evaluated through a “net and risk” lens (price, conditions, timelines, and certainty) so you can choose the best outcome.

Need a Tailored Approach? Start With a No-Obligation Home Evaluation.

Modern Marketing - Built for Today’s Buyer

Full Service Real Estate

Most buyers first see your home online. That’s why we focus on presentation + distribution.

Position

/ Evaluate Comparable Homes

/ Analyze Market Trends

/ Competitively Priced

Prepare

/ Marketing Strategy

/ Listing Preparation 

/ Pre-Inspections + Disclosures

/ A Strong Showing Plan

/ Concierge Style Service

Stage & Media

/ Free Consultation & Recommendations

/ Repairs & Updates

/ Furnishings

/ Professional Photography

/ Twilight Photography

/ Aerial Footage

/ Compelling Listing Copy

Web Strategy

/ Digital Exposure Across Major Platforms 

/ Optimized Webpage

/ Amplified Social Media Marketing

/ Agent-to-Agent Promotion

/ Google Analytics 

/ Keyword Search Analysis

The Ultimate Home Seller’s Guide

INSTANT DOWNLOAD!

Know what to do first, what to avoid, and how to protect your sale price.

In this guide, you’ll get:

  • A simple seller timeline from “prep” to “closing day”

  • How pricing works in real life (and common mistakes to avoid)

  • The prep upgrades that typically help — and the ones that don’t

  • A staging and showing checklist you can follow step-by-step

  • Offer day basics: conditions, timing, and how sellers lose leverage

  • A calm plan for your next move (buying, renting, or downsizing)

Get the Free Guide

Your information is private and never sold.

Thinking About Selling - But Not Ready Yet?

That’s completely normal. Many sellers start with a simple conversation to understand:

• What their home could sell for today

• Whether prep is worth it

• What timing makes the most sense

• How to buy and sell without chaos

Seller Questions I Hear All The Time

Q: How do you price my home?

A: With a clear comparative market analysis, current competition review, and a strategy based on buyer demand... not gut feel.

Q: Do I need to renovate before selling?

A: Not usually. Most sellers benefit more from targeted improvements, presentation, and a strong pricing plan than from big renovations.

Q: Should I list first, or buy first?

A: It depends on your risk tolerance, financing, and timing. I’ll walk you through both paths and help you choose the safer option.


Q: How long will it take to sell?

A: Timing depends on pricing, condition, and market demand. You’ll get a realistic plan based on your neighbourhood and current competition.

Q: What if I want privacy?

A: We can tailor the approach, from limited exposure strategies to a more discreet marketing plan, based on your comfort level.

Q: What are the next steps?

A: A short call to understand your goals, followed by a pricing review and a simple prep plan. Clear, organized, and pressure-free.

This website may only be used by consumers that have a bona fide interest in the purchase, sale, or lease of real estate of the type being offered via the website. The data relating to real estate on this website comes in part from the MLS® Reciprocity program of the PropTx MLS®. The data is deemed reliable but is not guaranteed to be accurate.