SELLING REAL ESTATE

We leverage cutting-edge tools and market insights to help you succeed in our fast-paced and competitive real estate market.

I’m with you every step of the way. By combining proven experience, strategic marketing, and the latest real estate technology, I’ll help you sell your home for top dollar, in the shortest time possible.

My digital marketing strategy ensures your property gets maximum exposure - 24 hours a day. Prospective buyers can view your listing anytime on my website, where detailed property information is always accessible. Through my Personal Home Search tool, your home is instantly matched and emailed to active buyers in my database, and automatically shared with new leads as they register.

When you list with me, your property is immediately uploaded to the MLS® and made visible to other agents and qualified buyers worldwide. Beyond online marketing, I also use targeted print advertising, local publications, and direct mail campaigns to reach serious buyers in your area.

We're with You Every Step of the Way

Full Service Real Estate

Whether you're selling in downtown Toronto or the surrounding neighbourhoods, having the right real estate team on your side makes all the difference.

Web Strategy

/ Optimized Custom Webpage

/ Social Media Marketing

/ Google Analytics 

/ Keyword Search Analysis

Position

/ Evaluate Comparable Homes

/ Analyze Market Trends

/ Competitively Priced

Prepare

/ Marketing Strategy

/ Listing Preparation 

/ Pre-Inspections + Disclosures

/ Concierge Style Service

Stage & Media

/ Free Consultation & Recommendations

/ Repairs & Updates

/ Furnishings

/ Daytime Photography

/ Twilight Photography

/ Aerial Footage

Working With The Best

We recognize that every home possesses its own distinct and intimate story, and our role is to effectively convey and market that narrative. Our approach to success integrates conventional real estate practices with innovative, data-driven marketing strategies. By identifying the probable profile of your buyer, we focus our marketing efforts on showcasing and continuously repositioning your property to appeal directly to your intended audience.

1 PRE-LISTING PROCESS

With our in-house marketing and advertising specialists, we focus on targeting the ideal audience through the most effective platforms, unified by cohesive branding. This strategy is designed to enhance the unique style and narrative of your home. Understanding that buyers are seeking a space that they can make their own, even simple tweaks can significantly transform the appeal of your listing. We'll work together to boost your home's value and devise a customized strategy to optimize its market presence. As advocates of compelling visuals, we invest in expert visual editors, creative producers, and esteemed photographers in the industry, all dedicated to highlighting the most attractive features of your home.

2 ONE-ON-ONE CONFIDENTIAL CONSULTATION

Our one-on-one consultation offers personalized guidance tailored to your unique situation, ensuring a clear understanding of the listing process and strategic planning for the sale of your home. This direct interaction allows for an in-depth discussion of market trends, pricing strategies, and potential improvements to enhance your home's appeal. It also establishes a roadmap for the next steps, providing clarity and confidence in navigating the complexities of selling your home.

3 LAUNCH

Our process is refined and effective, leading to listings that spend fewer days on the market compared to the industry norm. This expedited sale translates into a smoother experience for you as a seller and maximizes your property's value. Recognizing that potential buyers could be anywhere, we combine predictive data with a comprehensive marketing strategy to ensure your listing reaches a wide audience. Utilizing cutting-edge technology, we maintain a strategic connection with our entire brokerage community, enhancing market reach. We're at the forefront of modern marketing, employing a diverse digital strategy to promote your property effectively. As we launch your listing, we look forward to celebrating the impending success of selling your home swiftly and at the best possible price.

4 DIGITAL APPROACH

An optimized digital approach in selling your home expands its visibility to a broader, more targeted audience, increasing the chances of finding the right buyer. We leverage advanced marketing tools and analytics to showcase your property effectively, highlighting its unique features through high-quality images, virtual tours, and engaging content. This strategy also enables real-time tracking and adjustments based on market response, ensuring maximum exposure & increased traffic.

5 UNDERSTAND THE HOME SELLER’S TIMELINE

Request your FREE copy of the complete home seller's timeline, outlining every step of the selling process in detail to help you plan with confidence.

The Ultimate Seller's Guide

FREE!

Fred Renna, MBA provide's unparalleled services for Sellers. Learn more on how you can take advantage in this real estate market today by downloading this free guide. Simply enter the following info to begin your download.

Seller's Guide Form

Seller's Guide
FREE DOWNLOAD

Pricing Your Home

When you consider it, there are several other homes for sale competing with your property.  I will help you price your home competitively to attract qualified buyers.  The way I do this is by generating a Comparative Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your region.  You can complete my online form to get a feel for your home's market value.

<< Home Estimate >>>

Let's Work Together

Having Heaps Estrin sell your home means harnessing the pinnacle of our creativity and dedication. The visibility your home will achieve is unparalleled, and with our blend of traditional and innovative marketing tactics, we are poised to surpass your expectations. Our profound understanding of local markets, coupled with our meticulously cultivated networks, positions us ideally to sell your home at the optimal price in the most efficient timeframe.

This website may only be used by consumers that have a bona fide interest in the purchase, sale, or lease of real estate of the type being offered via the website. The data relating to real estate on this website comes in part from the MLS® Reciprocity program of the PropTx MLS®. The data is deemed reliable but is not guaranteed to be accurate.